US Smart Home Statistics (2018–2025)
From doorbells to lighting and refrigerators, the adoption of smart home devices in the US has been on the rise. Consumers’ increasing usage of them, coupled with the possibility to shop via products like smart speakers, make them very relevant to any ecommerce business today.
So whether you’re looking to start an online business or are already an ecommerce entrepreneur looking at new marketing opportunities, the smart home device market is a sector you need to place close attention to.
The latest smart home statistics from a survey show that as many as 57.4 million households in the US are actively using smart home devices in 2022, which is defined as using them at least once a month.
This is 6.7% more than in 2021, during which 53.8 million households were using smart home devices.
The number of households using smart home devices in 2022 represents 44.4% of the total number of households. In other words, this year, nearly half of all families interact with a smart home device every month.
Growth of the US smart home market
To understand just how quickly the US smart home market has grown, we only need to go back a few years.
Smart home statistics show that in 2018, 29.5 million households were using smart home devices—around half of what there is today. This is forecasted to continue growing in the coming years, reaching 64.1 million by 2025. By the same token, the percentage of households using smart home devices will also increase and is projected to rise to 48.4% in 2025.
Experts attribute this growth to an increase in time spent at home and advancements made in technology, including improvements to natural language processing and improved integration among smart home devices.
If you’re hoping to leverage the increasing penetration of smart home devices to grow your business, analysts recommend prioritizing building trust and providing value for your customers. This is because privacy and security issues remain one of consumers’ top concerns when using these devices.
Despite the growing number of households using smart home devices, statistics show a slowdown in the market’s growth rate. The biggest year-over-year increase in the surveyed period came in 2018, when the US smart home market skyrocketed 54.6%. In 2023, this is expected to decrease to 5.3%, just one-tenth of 2018’s growth rate. By 2025, it will have fallen to 2.8%.