Online Grocery Market (2019–2025)
With the online shopping boom and rising ecommerce sales in the US year after year, it should come as no surprise that the online grocery market has also been growing pretty quickly in recent years.
In 2022, online grocery sales in the US are expected to hit $135.23 billion, spurred by approximately 143.6 million digital grocery buyers across the country.
This sales figure marks a 19.8 percent annual increase from the previous year, which is the biggest growth expected in the forecast period from 2021 to 2025.
From 2023 to 2025, online grocery sales in the US are expected to continue growing—albeit at a marginally slower rate of around 17.86 percent on average per year.
Similarly, the number of digital grocery buyers in the US is also expected to rise over the next few years. It’s set to hit 147.8 million in 2023 before growing further to 151.5 million in 2024, surpassing the 150 million mark for the first time.
These online grocery sales statistics show that the market is set to nearly double from 2021 to 2025, with an increase of $108.53 billion spent in just four years.
Online Grocery Sales During the Coronavirus Pandemic
The US online grocery market experienced a massive boom in 2020 as a result of the coronavirus pandemic.
With brick-and-mortar stores shut and consumers mostly staying indoors to stem the spread of the virus, most shoppers resorted to going online to purchase groceries.
According to the latest online grocery sales statistics, tens of millions of US consumers purchased groceries via the internet for the very first time during the pandemic.
Experts say grocery retailers also helped to boost online their grocery sales by adapting to the situation. Not only did many begin to offer curbside pickups, but delivery apps also enhanced their features to provide added incentives.
Online Grocery Market: Top Players
But where are US consumers doing their online grocery shopping?
Recent statistics on the best online grocery stores in the US show that Walmart is currently the nation’s favorite, with 27.2 percent of the market share. In other words, more than one in four people who buy groceries online do so on Walmart.
This is followed by Amazon, with 20.8 percent of the market share. InstaCart and Target are also among the most popular choices, with 17.7 percent and 3.7 percent, respectively.